Anchor Consumer Products Pvt. Ltd.
Our journey began in 1992, with the launch of a breakthrough product – India’s first vegetarian toothpaste. Pioneering the use of calcium phosphate, extracted from rock rather than bone ash, Anchor had developed a groundbreaking product that propelled it to becoming a major player in the toothpaste market. In 2005, we forayed into the personal care segment with the launch of Dyna beauty soap. A revolutionary quality product with 76% TFM, consumer acceptance soon followed. With its clear positioning and strong value offering, Dyna beauty soap became the youngest entrant into the league of the top five soap brands.
At Anchor, innovation in products and processes is always the first step in our pursuit of continued excellence. The most important thing for us, at Anchor, besides innovation and strong financial performance is being mindful of our consumers’ needs and becoming a trustworthy and caring partner.
Today, Anchor Consumer Products Pvt. Ltd. offers a variety of superior quality toothpastes, toothbrushes and mouthwash in the oral care segment. Additions to the personal care portfolio along with the Dyna range, include products such as Anchor Health+ soaps, hand wash and hand sanitizer.
Today, Anchor Consumer Products Pvt. Ltd. has grown into a formidable multinational player and one of India’s fastest growing companies in the FMCG market.